The Senior Product Marketing Manager is responsible for driving product marketing strategy. You will play a major role in shaping the voice of the product and drive critical business decisions for the businesses. A critical aspect of the role is to gain a deep, thorough understanding of the customer journeys for both businesses while conducting analysis on the competitive landscape. Based on the findings, you will also lead, develop, and execute the overall go-to-market strategy, product and initiative messaging and positioning, sales enablement, pricing decisions, and provide thought leadership for the two very distinct channels. The role will require close partnership with the product, sales, and the rest of the marketing team to help turn ideas into action.
- The ideal candidate should also be passionate about developing strong understanding of the customer
- Is someone who thrives in a fast paced environment while working collaboratively across different parts of the businesses
- 7-10 years of experience in Product Marketing
- Experience developing integrated marketing campaigns